A story
made of people

A story
made of people

DISCOVER OUR STORY

A story
made of people

A story
made of people

DISCOVER OUR STORY

01 | A STORY

Behind every pair
there is a story

For 45 years, we have created shoes, collections, and new paths. But behind every design, every order, every sale, and every shipment, there has always been something more important: the people. 
 
Today we celebrate our history by looking at those who make it possible every day.

What are 45 years?

They are the people you share your days with. What you learn and what you end up teaching. The confidence of working side by side. Experience. Attention to detail. And the drive to keep going. 
 
They are much more than a number. They are 45 years of walking together.

02 | PEOPLE

45 years. Many stories.
One shared journey.

Every pair travels a path before reaching your feet. A path made of ideas, hands, experience, precision, teamwork, and many decisions that are almost never seen. 
 
On our 45th anniversary, we put a name and a face to some of the people who are part of that journey. 

JAVIER

I

History

Some people know a company, while others have grown up with it from day one. Javier has spent 45 years watching processes, teams, and collections change. His memory is also part of the history of Pitillos.

MARÍA

II

Creation

Behind every collection are decisions that go unseen. For 22 years, María has been transforming ideas into patterns and patterns into possibilities, seeking the perfect balance between design, comfort, and functionality. 

VERÓNICA

III

Commitment and quality

Finishing is the final look before a shoe begins its journey. Verónica has spent 24 years checking every detail and proving that quality also means commitment to the team. 

MANU

IV

Legacy

There are paths that begin before the first day on the job. Manu was part of Pitillos during one stage of his professional career and, after embarking on his own path, continued to build a history linked to the family business.

ALFONSO

V

Handicraft

There are jobs that are almost never seen by the person who puts on a shoe. Alfonso has spent over 30 years in shoemaking: precision, experience, and care in every stitch to shape the upper of the shoe. 

Quality starts much earlier

The quality of a shoe doesn't begin when it's finished. It begins much earlier: with an idea, a pattern, a stitch, an inspection, a box prepared for shipping. Every detail is part of a shared process. And every person is too.

03 | GENERATIONS

What we learn,
what we teach.

In 45 years, collections, trends, technology, and ways of working change. One thing remains: the knowledge that passes from one person to another. Experience is shared, the craft evolves, and each generation leaves something for the next. 

The journey continues

45 years later, we keep moving forward.
With the same commitment to doing things right,
with new ideas and all the people
who are part of Pitillos.

Thank you to those who started the journey.
To those walking it today.
To those who trust us.
And to those yet to arrive.

Discover the Fall-Winter 2026/27 collection